Choosing a co-packer is one of the highest-stakes operational decisions you'll make before launching your beverage brand. The wrong partner can force oversized minimum order quantities, missed production windows, last-minute formula changes, or a first run that fails spec. This guide walks you through a proven six-criteria framework to evaluate candidates and avoid costly surprises.
What is the first thing you must have before pitching to a beverage co-packer?
Select one answer.
The six-criteria evaluation framework
Evaluate every potential co-packer against the same six criteria: capability, capacity, certifications, equipment, geography, and performance. Don't choose on price alone, and don't skip the facility visit.
1. Capability
Ensure the facility can handle your product format — carbonated, still, hot-fill, or HPP — and your container type (cans, glass bottles, PET, or pouches). Many co-packers specialize in specific processes, so confirm a capability match before requesting a quote.
2. Capacity
Ask how much the facility can produce during a normal run, how it handles peak demand, and whether its equipment is suited to your format. A co-packer that can manage your first order may not be able to support a successful launch six months later. Cold storage capacity should exceed your immediate needs by at least 25%.
3. Certifications
Check if your co-packer holds necessary certifications such as Good Manufacturing Practices (GMP), Hazard Analysis and Critical Control Points (HACCP), and Safe Quality Food (SQF). These demonstrate that the co-packer follows strict guidelines to maintain food safety. Ask for the most recent audit report, including non-conformances.
4. Equipment
Verify that the co-packer's equipment matches your production requirements. For example, if your beverage requires pasteurization, carbonation, or specific filling technology, confirm the facility has the right machinery and maintains it properly.
5. Geography
Proximity matters for freight costs, communication, and the ability to visit the facility regularly. A co-packer located far from your key markets may add significant logistics expenses and lead times.
6. Performance
Define key performance indicators (KPIs) that the co-packer must meet, such as on-time delivery, product consistency, and quality control. Ask for references from brands of similar size and category.
What you need before pitching to a co-packer
Co-packers receive hundreds of inquiries, especially from startup brands. Showing up prepared sets you apart. Before you reach out, have these items ready:
- Finalized beverage formula — a co-packer is not a formulation lab. You must already have a commercially viable formula with precise ingredient percentages.
- Scalable ingredients and approved suppliers — know where you'll source ingredients and confirm they are available in bulk quantities.
- Target production volume — be clear on your minimum order quantity, ideal first run size, and expected growth.
- Packaging plan — know what kind of bottle, can, or pouch you'll use, and bring packaging samples or dielines.
- Shelf life and testing reports — have shelf life testing completed or in progress, along with microbial or stability testing reports.
- Licensing, insurance, and business entity — co-packers may ask for your business license, product liability insurance, and proof of a registered LLC or corporation.
- Label compliance — your label should already include an FDA-compliant Nutrition Facts Panel, ingredients in descending order, allergen declarations, and a barcode.
Red flags to walk away from
- The co-packer refuses to share audit reports or recent inspection results.
- They cannot clearly explain their allergen management protocols.
- Their minimum order quantity is far above your realistic first run.
- They pressure you to sign without a facility visit.
- Their quote is significantly lower than others — this often means a different scope of work or hidden fees.
How the featured expert can help
Pete Grego Consulting provides brand strategy, go-to-market, production, and compliance services to help businesses launch and grow sustainably. Their expertise includes aligning co-packers with high-potential opportunities and navigating TTB and FDA regulatory requirements. Visit Pete Grego Consulting to book a consultation.
Quiz
What is the first thing you must have before pitching to a beverage co-packer?